There a few months we were discussing already projects Shazam and we thought it was going to become a competitor for apps like Google Goggles.
For now, the images of Shazam recognition feature will be fairly limited. Indeed, you can not scan any-and any image with the app since only the images that contain the Shazam logo, with a small camera icon, can be identified. In fact, the idea is mainly to provide a new tool for brands that will allow them to engage with the public.
Thus, by scanning this page of the Wall Street Journal Magazine, the user can for example access exclusive videos.
Check out this small video about this new QR-code like feature of Shazam.
(Credits)
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