Google to have a Buy button on search results

Google does not intend to leave the field open to Amazon with its "buy" button, it decided to launch too soon its own button in the pages of search results.

Greed has been the strongest, Google can not let Amazon deploy its buttons "Buy" without reacting. The Mountain View company has decided to offer it as this sort of button in the results of the search engine to facilitate purchases online.

Amazon VS Google: War of the buttons started

The world of ecommerce is preparing for a new war between the industry giants. We can call this battle: the war of the buttons! The Wall Street Journal has indeed revealed that Google would introduce him as "buy" buttons on its SERP. According to the newspaper, these buttons will be in the top, right next to the sponsored results.

This information is crucial because it means that Google officially entered the e-commerce market, and it will be confronted with giants such as Amazon, eBay, etc. with the advantage conferred by its SEO leader. This news will therefore in no pleasing Amazon.

A gradual decline of Google in internet sales

The reason that can explain this sudden change of direction of Google, may be in the statistics of internet sales. Several analyst firms have noted that sales from Amazon increased from 18% to over 33% between 2009 and today and even 53% according to some firms that use other analytical criteria. Meanwhile, sales from links on Google have dropped to 36% ... The giant would be trying to get in this area and seek a way to keep Internet users to perform the procurement actions.

Experts believe, however, " This move marks a major change and potentially risky strategy of Google, which could become an e-commerce company, instead of being a simple provider links to websites. " In the past, Google has never been afraid to take risks and always has been paid, we must wait to see if the "Buy" button will change the game in the e-commerce sector.