After the announcement of its disappointing quarterly results, Snapchat will propose a new design for the Snapchat application, the goal being to simplify the interface to attract more new users. And according to the sources of Busines Insider, this new design would arrive in a month.
Snapchat was once described as the social network that makes Facebook tick, attracting teens and young adults. But today, less than a year after its IPO, the social network of Evan Spiegel begins to lose its charm little by little. And during the third quarter of 2017, the application added only 4.5 million new daily users.
Faced with this very weak growth, Snapchat decides to take a series of drastic measures. While the application is better on iOS than Android, the company has announced that it will develop a brand new version for the operating system of Google, to attract new users on this OS.
And while the complexity of its interface was part of its trademark, Snapchat also decided to review the design. A change that aims to make the application easier to use and understand, but so important that it could cause short-term disruption.
Snapchat did not say when this new design will happen. But today, Business Insider sources indicate that Snap's goal is to launch this new version of the user interface on December 4th.
Business Insider says that as on the current interface, the new design will put the camera feature on the main screen. On the other hand, instead of separating the messages from friends and Stories into separate tabs (left and right), Snapchat will group all of these elements in a section on the left.
To the right of the main screen, that of the camera, Snapchat could display a part dedicated to videos (events, sports, etc.) called "Our Stories" as well as content of the partners of the company, such as NBC or BuzzFeed, and celebrity stories.
This personalized feed could remind news feeds from other social networks like Facebook, Twitter or Instagram. And like these services, Snapchat would display the publications using an algorithm, but not in reverse chronological order.
Snapchat was once described as the social network that makes Facebook tick, attracting teens and young adults. But today, less than a year after its IPO, the social network of Evan Spiegel begins to lose its charm little by little. And during the third quarter of 2017, the application added only 4.5 million new daily users.
Faced with this very weak growth, Snapchat decides to take a series of drastic measures. While the application is better on iOS than Android, the company has announced that it will develop a brand new version for the operating system of Google, to attract new users on this OS.
And while the complexity of its interface was part of its trademark, Snapchat also decided to review the design. A change that aims to make the application easier to use and understand, but so important that it could cause short-term disruption.
Snapchat did not say when this new design will happen. But today, Business Insider sources indicate that Snap's goal is to launch this new version of the user interface on December 4th.
What will change in Snapchat's new design
Business Insider says that as on the current interface, the new design will put the camera feature on the main screen. On the other hand, instead of separating the messages from friends and Stories into separate tabs (left and right), Snapchat will group all of these elements in a section on the left.
To the right of the main screen, that of the camera, Snapchat could display a part dedicated to videos (events, sports, etc.) called "Our Stories" as well as content of the partners of the company, such as NBC or BuzzFeed, and celebrity stories.
This personalized feed could remind news feeds from other social networks like Facebook, Twitter or Instagram. And like these services, Snapchat would display the publications using an algorithm, but not in reverse chronological order.
0 comments:
Post a Comment