If you were sharp enough, you would have easily noticed the change in the logo of Google, the biggest search engine of our times.
Yes, today, Google surprises us again, unveiling it's yet another new logo. For its new visual identity, the web giant retains the six letters, with the same colors, but a new font, and rounder without serifs.
What is the message that is behind this change? Formerly, the Google logo was the first thing most users saw when they launched their browsers. But today, as explained Alphabet subsidiary in a blog post, "You expect that Google helps you when and where you need it, whether on your mobile phone, your TV, watch, dashboard of your car and, yes, even on your desktop! . "Google believes that its new logo better reflects this reality.
In essence, the old logo was designed for the era of the PC, while the new is our era, that of connected devices, smartphones, smart watches, etc.
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