Buy things from Google directly

A "buy" button will make its appearance on the mobile, thanks to Google's new feature: "Purchases on Google."

Purchases on Google is new since yesterday, that provides users with a button "checkout" to make a purchase by clicking on a sponsored link mobile. One way to make life easier for users, but especially to increase the conversion rate.

A button to buy directly from a sponsored link

Google wanted to explain that this approach is primarily intended to facilitate the user experience on smartphones, but the fact of adding a button to make purchases directly from a sponsored link will also and above all, have an interest in business!

According to Google, "Communication with the customer belongs to merchants who can offer them to receive marketing and promotional messages". Purchases on Google therefore does not interfere between the customer and the merchant, but just make the link.

For now, this is a test phase but it is possible that the Mountain View company quickly makes no democratization to all advertisers, since the click on this button will result in a billing, however internal site navigation "seller" by the user, will not cause any additional costs for the site. Currently, only 12 partners are testing this system.

Buy a product will become as easy as a click, because with this system coupled to bank information indicated in the Google Account will no longer have to go through various pages and different protocols before confirming a purchase. Simpler and faster from one side, the other more lucrative because many acts of purchase are abandoned during the sales process, everyone wins from Google.