Difficult to understand Apple's decision, as Carl Icahn, an investor and shareholder of Apple, recently announced to expect Apple to a 4K Ultra HD TV shortly.
Yet according to sources close to the case, Apple has abandoned the idea of a 4K television for over a year. 10 years of research in smoke! The reason given was that Apple would bring nothing more to the market in the current status.
This approach thus suggests that "Apple TV," this is not over, but the company is planning things from a new angle. Tim Cook said he does not there are few, " the television experience was stuck in the 70s"? In addition, margins are low in the world of television, Apple understand that the state, with no real revolution to offer to the interface and services, its margins are too low.
He would consider at this time, a very muscular version of Apple TV? Nobody can say today, however it is certain that the project of the Apple TV is booming for some time in Cupertino. Apple could well leave its competitors the task of designing unprofitable television in terms of margins and focus this camera, offering a new television experience. To follow closely!
Yet according to sources close to the case, Apple has abandoned the idea of a 4K television for over a year. 10 years of research in smoke! The reason given was that Apple would bring nothing more to the market in the current status.
Abandon the Apple TV 4K
However, we must put the announcement of the possible loss of 4K TV, not to continue because the development does not necessarily mean stopping research to offer a revolutionary product. It seems that Tim Cook has sufficiently analyzed the market, to understand that the product in the state bringing nothing more than what is already being done in the area, had no chance of achieving a success Planetary.This approach thus suggests that "Apple TV," this is not over, but the company is planning things from a new angle. Tim Cook said he does not there are few, " the television experience was stuck in the 70s"? In addition, margins are low in the world of television, Apple understand that the state, with no real revolution to offer to the interface and services, its margins are too low.
Apple: Exit 4K TVs, room for Apple TV
Reflecting on this abandonment of television 4K by Apple and thinking about the Tim Cook pronounced in his book, it is even possible that something more important is brewing in the corridors of the Cupertino company. It read in the biography of Tim Cook that he had found a very innovative and unusual way to create an integrated television service, whose operation is it synchronized with all devices via iCloud home. A beautiful promise whether it s' Exact out.He would consider at this time, a very muscular version of Apple TV? Nobody can say today, however it is certain that the project of the Apple TV is booming for some time in Cupertino. Apple could well leave its competitors the task of designing unprofitable television in terms of margins and focus this camera, offering a new television experience. To follow closely!
0 comments:
Post a Comment