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Wednesday 20 May 2015

The update Phantom Google (or Google Quality) confirmed by Google

In recent weeks, many webmasters have noticed abnormal variations in search results of Google. She has an update was launched?

Article by Antoine Winants, editor for the agency Referenceur.be ™ , an agency specializing in online visibility.

The search engine was first denied having deployed a Google Panda refresh before confirming an update of a new kind was launched. His nickname: Phantom Google (or Google Quality).

Google recently confirmed that a specific day had indeed been deployed at the end of April and early May. This is to assess the quality of different content offered on the pages of a website (hence the "Google Quality" nickname) to improve the relevance of results to users.

Prior to confirmation of Google, the update was named "Phantom" (ghost) because the search engine had passed over. Little information disclosed by Google

As often when making updates to its algorithm, the search engine has little press on the subject. One can simply deduce that Google has certainly given more weight to certain quality criteria to other factors become less relevant over time.

According to initial analyzes, some information sites as well as sites "How to" have taken advantage of this update but the search engine said it was a general update and that so it does not target specific categories.

Have you noticed a drop in traffic from the search engine in recent weeks?
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