On his blog, Twitter announced the arrival of the autoplay videos. Functionality similar to that found in Facebook and that should appeal to advertisers.
According to the twitter, "users were 2.5 times more likely to prefer the videos autoplay other viewing methods" , a figure that motivated the choice of Twitter to introduce the autoplay video format on its web version , soon on iOS and Android. More than the statistics, it is mainly a way for Twitter to reach the level of its competitors, Instagram and Facebook.
Now you will see the video from your timeline automatically run without sound. You must click on the video to view it with sound and in full screen.
If the option is enabled by default, Twitter insists that we can through the settings, turn this feature off or choose to automatically launch the videos when in the presence of Wi-Fi.
Another interesting point is the autoplay is automatically disabled to prevent additional costs and navigation performance slowed, if you connect from a place where the cost of Internet data is high or low bandwidth. Twitter, however, did not specify the areas concerned.
According to the twitter, "users were 2.5 times more likely to prefer the videos autoplay other viewing methods" , a figure that motivated the choice of Twitter to introduce the autoplay video format on its web version , soon on iOS and Android. More than the statistics, it is mainly a way for Twitter to reach the level of its competitors, Instagram and Facebook.
Now you will see the video from your timeline automatically run without sound. You must click on the video to view it with sound and in full screen.
If the option is enabled by default, Twitter insists that we can through the settings, turn this feature off or choose to automatically launch the videos when in the presence of Wi-Fi.
Another interesting point is the autoplay is automatically disabled to prevent additional costs and navigation performance slowed, if you connect from a place where the cost of Internet data is high or low bandwidth. Twitter, however, did not specify the areas concerned.
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